Social Media

How to Properly Use LinkedIn in the Cannabis Industry

Posted by Noni Cavaliere
On March 13, 2019
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Lead generation and professional networking are important topics of conversation for business owners across all industries, particularly through the lens of B2B marketing. Targeting customers is one thing, but reaching other businesses changes the playing field entirely, requiring a smart, effective approach and appropriate tools. As a cannabusiness owner, you also have to consider the […]

Posted by Noni Cavaliere
On February 22, 2019
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Even though social media is a relatively new arrival in our world, it’s difficult to imagine what life was ever like without it. For consumers and businesses alike, the various social media platforms have become a part of the fabric of daily life, connecting people and brands in a never-before-seen way. Especially as smartphones become […]

Posted by Trevor Weitzel
On January 7, 2019
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Before the clock strikes midnight and rings in 2019, there’s one thing you should have in hand: a freshly fine-tuned marketing strategy for your dispensary. There’s plenty to be said about making a fresh start in the new year, but that doesn’t mean you need to reinvent the wheel. The smartest way to approach a […]

Posted by Noni Cavaliere
On November 21, 2018
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Connecting with cannabis consumers has never been the easiest feat for a cannabis business. With some states being recreational, some only being medical marijuana and others not legalizing any type of cannabis sales, finding your potential consumer community is tricky. We’ve compiled four ways that your cannabis business can connect with potential consumers and gain […]

Posted by Noni Cavaliere
On September 18, 2018
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Now that you have a proper website and Google My Business page set up for your dispensary, you may be wondering what more you can do to market your cannabis business. Although advertising for dispensaries can be tricky, due to numerous rules and regulations, some strategies can be used to circumvent the lack of traditional […]

Posted by Richie Martin
On July 16, 2018
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The cannabis industry is unique from others in many ways, but there’s one thing that cannabis businesses share with every other business out there: the definitive need for a smart, effective marketing strategy. In today’s world of social media, that means understanding how to engage with current and potential customers utilizing social media, particularly highly […]

Posted by Noni Cavaliere
On July 9, 2018
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While the social media network and video-based website YouTube may be a prime destination for laugh-worthy videos about goofy pets, giggling babies, or practical jokes, it’s less useful for businesses hoping to maximize their social media impact. This is especially true for members of the cannabis community, including both business owners and cannabis users. Not […]

Posted by Richie Martin
On June 14, 2018
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In March 2018, YouTube surprised content creators with a major policy change on cannabis-related video content. People started to notice one by one, cannabis-related channels were being shut down. The reason: the channel’s content had been flagged for review and was found to violate YouTube’s guidelines. The move, which came with no public notice from […]

Posted by Noni Cavaliere
On April 3, 2018
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Now that more than half of US states have legalized marijuana for medical use, new cannabis dispensaries are opening daily. That’s a lot of new businesses jockeying for a share of the market’s attention! But due to marijuana’s federal status as an illegal schedule 1 substance, dispensaries are unable to advertise on most new […]

5 Digital Ways To Celebrate 420

Posted by Noni Cavaliere
On March 27, 2018
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420 is right around the corner! 420 is known as the best day in the cannabis calendar. You can celebrate 420 (April 20, 2018) at many of the nations dispensaries or in the comfort of your own home. You can do activism and celebrations for the cannabis industry right from your device too. […]

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