Social Media Marketing Services
By 2025, it’s projected that close to 50 million Americans will be cannabis consumers – is your cannabusiness doing everything it can to connect with those potential customers? As any cannabis entrepreneur will tell you, figuring out how to market a cannabis-centric business isn’t easy. Even as marijuana becomes increasingly mainstream, there are still plenty of hurdles to overcome. Many of the typical paid advertising methods are off-limits for cannabusinesses, so developing a solid marketing strategy means you’ll need to make smart use of what you have. Cannabis social media marketing is one of the most valuable and effective options for advertising marijuana businesses, offering an impressive variety of benefits that make it a worthy investment. Whether you’re working on marketing for a dispensary, cannabis brand, or any other type of cannabusiness, social media should be a top priority.
But you don’t have to do it alone because Marijuana Marketing Xperts is here to help.
Our cannabis social media management team has the skills and vision necessary to support your cannabusiness in pursuit of your biggest goals. Whether you’re starting from scratch or you already have a social media presence, our specialists utilize data-driven strategies to propel you towards success.
Wondering what the MMX social media marketers can do for your cannabusiness? Here are just a few of the benefits you can look forward to.
Develop Brand Awareness and Gain Followers
It’s inspiring to know that the cannabis industry is growing at a fast and furious pace, especially when you consider what it means for the potential future of your blossoming business. But with rapid expansion comes intense competition, requiring businesses to work exponentially more challenging to stand out from the pack.
You need to get your name out there and in front of the right people at the right time. Using social media for cannabis marketing is an outstanding way to build brand awareness, specifically with an audience that wants and needs what you have to offer. The key to establishing your brand as one to watch is high-quality, relevant content that catches your audience’s eye while simultaneously setting you up for sustainable success.
Marijuana Marketing Xperts will develop social media cannabis content that resonates with your ideal customers, organically growing your follower base and solidifying your brand.
Build Relationships While You Boost Engagement
All too often, businesses underestimate the value of engagement. The relationship between your brand and your customers should be an ongoing conversation, one that invites both parties to participate. Social media involves a unique balance of back-and-forth interaction and leadership, in which your business proves itself as both an authority and a “friend” in the industry.
But it’s not enough to just want to increase authentic engagement; you actually have to take actionable steps to make it happen. MMX’s cannabis social media management experts will work in tandem with you and your team, setting the stage for excellent customer relations. Your social media audience will want to see and hear what you have to say, and you’ll be well-equipped to interact with every online user in a productive, meaningful manner.
Increase Website Exposure and Gain More Traffic & Conversions
A thriving social media presence is all well and good, but it doesn’t mean much if your website isn’t seeing a surge in traffic. Instead of leaving your social media sites on an “island” of their own, we’ll make sure they are a part of your overall online presence.
By strategizing a clear plan to unite your website and social content, Marijuana Marketing Xperts will ensure a steadily growing flow of traffic to your site. As more users visit your website, you’ll see measurable results in overall traffic and conversions alike.
Benefits of Social Media Marketing
Like any business owner, you want to make sure that the payoff is worth your investment – and when it comes to social media marketing, the benefits far exceed the time, energy, and even cost required. And it isn’t just a matter of opinion; the statistics for social media marketing prove it.
As of 2021, upwards of 4.2 billion people were using social media. The average user spends about 2.5 hours between social media and social messaging apps, and most Americans are active on more than one social media platform. People are using social media for product research, learning about and interacting with brands, and finding new products and services relevant to their lives.
If those numbers alone don’t have you convinced, here are just a few more reasons why your business needs social media marketing now.
Maximize Your Social Presence
Just about anyone can create a new social media account, and social media for businesses might seem like a pretty straightforward task. After all, you just need to scroll, post, like, and comment, right? A significant part of social media strategy is the specific tactics required to make the most of your social media presence. Essentially, our goal is to make sure you’re getting maximum benefits for minimal effort. Your social media pages won’t go far with just a few followers; instead, you need social media marketing to build a strong foundation.
Improve Credibility as a Brand
We can all think of more than a few examples of brands committing major social media faux pas, and the adverse effects can take a significant toll on business. However, when managed properly, social media can be an effective means for increasing trust and credibility for your cannabusiness. When you utilize social media to position your business as an expert – one that genuinely values your customers – you strengthen your overall brand reputation. Using relevant, well-crafted content, authentic audience interactions, and other strategies, MMX will build up your cannabusiness credibility.
Attract a Targeted Audience
Social media marketing offers an incredible opportunity to hone in on your ideal customers, providing you with various options for tailoring your audience with ease. You can target your content for specific geographical areas or reach users with particular online interests, behaviors, or demographics. Because of this, you can make sure that your content is reaching the people who are most likely to be interested in it, and by extension, the products, and services you provide
Provide Direct Customer Access
It’s easy enough to have positive interactions with customers that visit your brick-and-mortar business, but what about online? Social media marketing opens the door to allow you to access your customers (and vice versa). Not only does this segue into better customer relations, but it also makes it possible to keep a close eye on essential customer needs, wants, and trends.
Help Improve SEO Rankings
Search engine optimization (SEO) is like a marketing science that gets your web pages to the top of search engine results. SEO and social media have a complex relationship, making it the perfect task for a professional to take on.
Increase Your ROI
Receiving a good return on your investment is an indicator of an effective marketing strategy, and social media delivers ROI in many forms. For example, the most apparent ROI benefits of social media marketing are increased website traffic, sales, and new customers. However, there are other ways that social media marketing pays off as well. Your brand can become an active participant in one of the most important arenas of modern-day society and reap all of the rewards that come with that.
Targeted Campaign Management for Instagram, Twitter, Facebook, & More
It’s impossible to achieve success with a one-size-fits-all strategy for marketing, which is why our team always takes a personalized approach.
Here’s what that looks like in practice:
- First, we’ll assess precisely where you are now. Our team will take a close look at your existing social media presence, your website, and your content as a whole. Then, we’ll pinpoint your strengths and your challenges and determine how those measure up in the context of your short- and long-term goals.
- Then, we’ll work with you to figure out where you want to go. What goals do you hope to achieve in the next three, six, or twelve months? What are you hoping to gain from a social media strategy?
- Finally, it’s time to map out a direct route to your goals. Basically, our experts will bridge the gap between the present and the future, using data-driven strategies to move your business forward.
Of course, it doesn’t end there. Marijuana Marketing Xperts doesn’t simply hand you a social media marketing campaign; we actually implement every single strategy for you. And because we utilize an array of data points and analysis to track campaign performance, our team excels at adjusting tactics to meet changing needs.
Major Social Media Networks
Every social media platform is unique, which makes it imperative that you choose a team that understands the nuances of each one. At Marijuana Marketing Xperts, we have experience with all of the major social media players. We are well-versed in developing a tailored social presence based on your unique goals and needs, and that includes selecting the networks that make the most sense for your business.
- YouTube
- Google My Business (GMB)
Social media marketing is a specific strategy that uses various social media platforms to connect with your brand’s target audience. The “big picture” goals of social media marketing include driving website traffic, building a stronger brand identity, and increasing sales. Contrary to popular belief, social media marketing is so much more than just liking and sharing posts online. Actually, it’s a data-driven field that requires a strategic, informed approach – that is, if your goal is to see measurable results.
Generally, a social media marketing campaign can be broken down into a few key stages:
- Strategy
- Planning and publishing content
- Engaging with the audience
- Performance analysis and reporting
Marketing on social media can benefit virtually any business goal you can think of, whether that means directly contributing to your progress or serving an indirect purpose. A more robust social media presence can lead to significant gains in your website traffic, conversions, and customer engagement rates while building a stronger brand identity and online presence. If you “zoom-out” to consider the ripple effect of these benefits, you can see how social media marketing can be helpful for your business profits, growth, and long-term success.
Simply put, yes. You can be sure that the large majority of your competitors are already on social media, distinguishing their brands and engaging with potential customers. Every moment your brand isn’t active is a moment in which you could be losing a customer to a competitor.
When you consider that most Americans have one or more social media accounts of their own, social media marketing is a massive opportunity that you definitely don’t want to miss.
At the core of most marketing strategies is the goal to help your business be found by the right people, in the right place, at the right time. With social media, you’re opening a virtual door and extending a warm welcome to the exact people that will want the products and services your cannabusiness provides.
Social media management best practices can be succinctly summed up in just a few keywords: consistency, originality, and quality. Your social media presence should be consistent, and your content should be original, well-crafted, and relevant to your target users. Staying true to your brand identity is also key.
Of course, an effective social media strategy is far more complex than that. That’s why your business can benefit from the competitive edge that only professional social media management from the MMX team can provide.
Why Choose MMX for Social Media Marketing Services?
Marijuana Marketing Xperts is a full-service cannabis digital marketing agency that provides cutting-edge strategies tailored to the marijuana industry, helping you take a more innovative approach to build your business. We work with dispensaries, cannabis product manufacturers, and other entrepreneurs in the “green” industry, and we’re proud to say that we’re incredibly good at what we do.
Because we specialize in cannabis marketing, you can be confident that you’re partnering with a team that’s well-equipped to navigate this ever-evolving and often-complex industry.
Marijuana Marketing Xperts
Having a complete social media strategy is the key to spreading the word about any marijuana-related business. Whether you’re a dispensary or a marijuana attorney, social media offers one of the most cost-effective and safe methods of attracting new business.
To learn more about getting skilled help with your social media marketing strategy, contact the experienced team at MMX today.
Clients preach the gospel of MMX:
MMX has not only been a pleasure to work with, but has been very beneficial to our organization. Throughout the last year we have seen significant improvement in our organic rankings. With MMX’s thorough reporting we are able to analyze all of our marketing platforms and their ROI to optimize our marketing budget. I would recommend them to anyone seeking exceptional marketing services.
Clients preach the gospel of MMX,
