When you’re creating a dispensary marketing strategy, your focus is reaching potential customers in your area. Our local SEO services are perfect for targeting the people that can visit, shop at, and recommend your cannabis dispensary.
By leveraging the power of local SEO and dispensary local marketing, you can connect with consumers that live, work, and shop in your neighborhood. Also called “local store marketing” or “neighborhood marketing,” this savvy strategy utilizes tactics that help you advertise to the right people, in the right place, and at the right time. Ultimately, local marketing services empower you to dial in on customers close to your dispensary and do so with effective tactics that will help you achieve your goals.
Our cannabis digital marketing agency provides local marketing services, including local SEO citations and services, for both recreational and medical marijuana dispensaries. With our expertise, creativity, and industry know-how, we’ll make sure your dispensary is easy for your future customers to find.
Why Use Local Marketing for Your Dispensary?
While it’s true that online shopping has completely changed the way businesses operate, dispensaries are operating in their own unique landscape. For a dispensary owner, customer spending happens in-store, not online. So, it only makes sense that your target audience should be primarily people within your dispensary’s geographical region.
In other words, you want to get your message in front of the people that can actually come to your dispensary. That’s where cannabis internet marketing and local business SEO services come in.
More than 75% of people that use their smartphones to search for something nearby visit a business within the next day. And what’s more, nearly 30% of those searches end up with the individual making a purchase (Source: Think with Google). When you think of that in terms of potential dispensary customers, it’s clear that a local marketing strategy is a necessity.
What is Local SEO?
Even if all of your transactions happen within the four walls of your dispensary, a digital presence is nevertheless vital. Until you establish a robust local SEO presence for your business, your potential customers will be taking their business to your closest competitors.
Local search engine optimization (SEO) is the process of strengthening the local search visibility for dispensaries, including those with multiple locations. Whereas traditional SEO targets searchability on a national/global scale, local SEO is focused on geo-specific queries. When online users in your area input search terms like “dispensary in [city, state]” or “dispensaries near me,” local SEO is what will help them find your dispensary first.
Local SEO ranking factors include:
- Your dispensary’s Google My Business (GMB) Listing
- Name, address, and phone number (NAP) in local SEO citations
- Quality of local search citations
- Keywords
- Domain authority
- Review quality and diversity
- Click-through rate
- User experience (UX)
Feeling overwhelmed? Don’t be. Our comprehensive approach to dispensary local SEO is designed to help you improve all of the factors listed above, targeting those that will deliver exceptional results that match your biggest goals.
How Local SEO Can Help Boost Your Business
We understand that making the move to invest in local SEO services is a big decision, but it’s one that will absolutely pay off, and here’s why.
When you break down the hierarchical organization of search engine results pages (SERPs), there are a few key parts to learn and understand. So, when a consumer in your area searches for “dispensary near me,” they’ll be presented with these components:
- Google’s local 3-pack of nearby results, featuring each dispensary’s name, location, contact information, and basic offerings
- Various directories that list dispensaries according to city/state
- Review websites and social media platforms
- Dispensary websites ranked according to SEO factors
What does this mean for your local dispensary marketing strategy? You need an experienced team that can combine organic SEO, social media, and local SEO tactics, optimizing your local marketing plan to align with your needs and goals.
Marijuana Marketing Xperts takes a conversion-driven approach to local SEO services, equipping your dispensary with a strategy to rank high in SEO local search queries. The result will be a measurable increase in traffic (both online and in-store), as well as growth in revenue, brand awareness, and more.
Set Up Your Dispensary Local Marketing Strategy Now with Help from MMX
Unraveling local SEO optimization isn’t something you have to do alone. With our local SEO experts on your side, you can position your dispensary in front of your target audience, driving qualified traffic into your retail location.
Our team will collaborate with you to develop a series of tactics to kick your local SEO ranking into high gear, including strategies such as:
- Local business SEO keyword targeting
- Local search citations
- On-page SEO
- Local SEO content marketing
- Google My Business optimization
- SEO local landing pages
- Link building
Start setting your dispensary up for success with an effective strategy for local marketing. For more information about our specialized services for dispensary marketing, contact Marijuana Marketing Xperts today!
Image Source: Visual Generation / Kondor32 / rassco / Artur Szczybylo / Blan-k / Vector Goddess / Shutterstock
Clients preach the gospel of MMX:
MMX has not only been a pleasure to work with, but has been very beneficial to our organization. Throughout the last year we have seen significant improvement in our organic rankings. With MMX’s thorough reporting we are able to analyze all of our marketing platforms and their ROI to optimize our marketing budget. I would recommend them to anyone seeking exceptional marketing services.
Clients preach the gospel of MMX,
