Device ID Targeting
Device ID Targeting
What is DID?
DID is an acronym that stands for Device ID, generally discussed in conjunction with POI attribution. The concept is also often referred to as Device-Level Targeting and Attribution and is founded in the belief that location is the key to smart, effective targeting. Instead of working off of assumptions and cookies, DID is used to understand and specifically target audiences using the often-underestimated power of geography. This opens the door for your business to reach highly-tailored first-party audiences to fortify or conquest.
How Does it Work?
DID works by matching devices to a home address, making the connection to valuable audience insights at the proposal phase. When compared to cookie-centered data, this location behavior information is far more reliable and robust – making it significantly more valuable. Offline conversion data can provide a range of useful data points, including:
- How many devices entered the store, based on factors like timestamp and latitude/longitude
- How far users traveled from their home address to the store
- Which target polygons sent the most traffic into the store
How Can Dispensaries Benefit from DID?
Because DID is largely focused on the value of geographical information, it’s an extremely useful tactic for a variety of businesses, including marijuana dispensaries. As a result of incorporating DID as a part of your marketing toolbox, you’ll be able to reach and target first-party audiences that are geographically relevant and highly tailored.
Marijuana Marketing Xperts utilizes a DID approach that has shown improvements in scale, performance and targeting options for marijuana businesses. Our AI algorithm auto-optimizes audiences, sites, creatives, and etc., achieving higher CTRs and conversions. You’ll gain invaluable access to expanded quality controls, more than 10,000 additional sites, and apps, and custom device ID audiences and attribution. All these factors combine to produce highly effective results, contributing to your overall growth, profits, and customer base.