What Does Clean Certified Green Mean? How Your Dispensary Can Jump in On the Marijuana Trend

As the demand for clean, organically-grown products sweeps the nation, it’s no surprise that it’s also reached the cannabis industry. Although marijuana cannot technically receive an official USDA organic label under federal law because it’s not classified as an agricultural crop, the cannabis industry has established their own guidelines for clean and ethical practices.

Many people who regularly purchase cannabis are demonstrating a preference for organic marijuana and marijuana-based products. For this reason, more and more dispensaries are choosing to meet this demand by supplying high-quality, organically-grown cannabis.

What Does Clean Green Certified Mean?

Clean Green is the largest and best-known marijuana certification program in the U.S., awarding certification to thousands to cannabis and cannabis-based products in recent years. To receive a Clean Green Certification, a manufacturer or producer must follow these guidelines:

• All inputs (e.g., seeds, clones, soils, pesticides, nutrients, and edibles ingredients) must be approved under both state and national organic programs.
• The facility must pass an annual inspection that ensures clean production practices, as well as environmental sustainability.
• The final product must be free of contaminants, packaged appropriately, and assigned a tracking number.

One example of a widely-known dispensary making the leading the industry in Clean Green Certified products is Ruckus Recreational in Seattle, Washington. Partnering with more Clean Green growers than any other dispensary in the state, Ruckus Recreational has elected their business focus to meet the rapidly growing demand for organic-quality cannabis.

Tips for Promoting Your Dispensary’s Clean Green Certified Products

Marketing your dispensary requires a multi-faceted approach that makes smart use of some different outlets. Here are a few quick tips for promoting your move to Clean Green Certified products:

• Maximize your social media footprint. Social media has never been more popular – make the most of it by posting about your dispensary’s Clean Green products regularly.
• Incorporate SEO-focused strategies. SEO is the behind-the-scenes technology that enables your website to find its way to the top of numerous search engine results pages and can be a driving force in bringing new clients. Various SEO strategies include organic SEO and local SEO.
• Don’t forget the power of print. As popular as the Internet is, print ads aren’t going anywhere anytime soon. Create a high-impact print ad to communicate your dispensary’s mission and products in an at-a-glance design.

Maximize Your Dispensary Marketing Success

Whether you need to build your marijuana marketing plan from the ground up or simply want to update your approach to highlight Clean Green Certified products, the Marijuana Marketing Experts can help. We offer targeted print and digital marketing for dispensaries using a combination of SEO, print ads, and social media to help your business grow and flourish.

Check out our resource library for helpful tips, and contact our professional, friendly team for more information about choosing smart, effective methods for marketing your dispensary and its unique products.

Image Credit: Artist_R/Shutterstock

Noni Cavaliere