The Dispensary Marketing Checklist for the New Year

Before the clock strikes midnight and rings in 2019, there’s one thing you should have in hand: a freshly fine-tuned marketing strategy for your dispensary. There’s plenty to be said about making a fresh start in the new year, but that doesn’t mean you need to reinvent the wheel. The smartest way to approach a new year of opportunities is to do a thorough check of your dispensary’s marketing plan, evaluating what’s working, what needs to be adjusted, and what new opportunities you should take advantage of. By staying on top of your dispensary marketing from the first day of 2019 and beyond, you’ll be ready to meet and exceed all your business goals.

To help you get started on the process of whipping your marketing strategy into shape, the team at Marijuana Marketing Xperts has put together a checklist of the top seven things you don’t want to forget.

1. Assess What Is Working for Your Social Media Marketing

If you already have a social media presence established for your business (and you should), take stock of which platforms seem to have the most engagement, which seems to be lacking, and why that might be. By comparing what works and what doesn’t, you can refine your approach and achieve success across platforms. Make sure you’re posting regularly, sharing on-brand content, and engaging with users in a positive manner.

2. Check Your GMB Listing & Ramp It Up as Needed

Google My Business (GMB) is one of the top ways your dispensary will get its name and location out there, specifically reaching customers looking for your types of products and services in your geographical area. Check your listing to make sure it’s up to date and take note of your current rating. Also, be sure to provide a clear, professional answer to any existing user questions.

3. How Is SEO Working for Your Dispensary Site?

Evaluating your SEO is akin to taking a look behind the proverbial curtain to figure out how well your website performs on major search platforms. Often, there are straightforward steps you can take to improve your search ranking, including closely examining your SEO strategy and listening to the data to learn about potential areas of improvement.

4. Make Sure Your Website is Working Correctly

This step might seem obvious, but faulty websites are all too common. For a large percentage of Internet users, encountering a slow, disorganized, or broken website is the end of their interest in a given company. If they can’t browse your website easily and quickly to learn about your dispensary, they’ll likely just move on to the next option near them. Avoid losing customers by ensuring your website is well-designed, attractive, and optimized for both desktop and mobile use.

5. How Is Your Content Working for Your Dispensary?

You shouldn’t underestimate the value of interesting content that is both useful and relevant to your targeted customer base. Aside from quality content working to improve your search rankings, it’s also a highly effective method for connecting with consumers and communicating your brand. Look through your content with the eyes of a consumer: is it interesting, accurate, trustworthy, and enjoyable to read?

6. Check Directory Opportunities

Making sure you take advantage of all directory opportunities is another fairly simple step, but one that can have a significant impact on your success. Particularly in the niche industry of cannabis, making sure your business name can be found on major directories is important. Plus, being available on a trusted directory means that many consumers will feel more comfortable trusting you with their time and money.

7. Ready for Advertising?

Native ads/print advertising is anything but dead and gone – for some consumers, print is still one of the primary ways they connect with businesses in their area. If you don’t have a plan for native advertising, 2019 should be your year to bridge the gap. Make sure you’re covering all your marketing bases and reaching potential customers wherever possible.

Connect with Marijuana Marketing Xperts for Marketing Success in 2019

One of the smartest steps you can take to improve your dispensary’s marketing strategy is to partner with a knowledgeable, professional team like the one at Marijuana Marketing Xperts. We have the expertise, industry know-how, and professional resources to help you create and implement a new-and-improved marketing strategy to lead your dispensary to success. Our services include social media marketing, SEO, websites, native ads, print, and more, and our experts are prepared to design a completely tailored plan to fit your business needs.

Learn more about how we can help perfect your 2019 marketing approach by contacting the Marijuana Marketing Xperts team today.