4 Ways to Connect with Cannabis Consumers

Connecting with cannabis consumers has never been the easiest feat for a cannabis business. With some states being recreational, some only being medical marijuana and others not legalizing any type of cannabis sales, finding your potential consumer community is tricky.

We’ve compiled four ways that your cannabis business can connect with potential consumers and gain word of mouth marketing attention.
 

Join Local Cannabis Groups

National groups, like Women Grow, and other related groups that have local monthly meetups, are a good way to not only make a footprint in your local cannabis community but also to connect with the local consumer community. Whether your business is medical marijuana focused, CBD or recreational, this is an excellent option to be in-person with your potential purchasing demographic.
 

Cannabis-Focused Social Media Apps

We all operate in a society that is very app focused. Digital is the main way many cannabis consumers receive information, so of course, there are cannabis-focused social media apps in use now! While there aren’t too many options for cannabis social media networks, there are a few excellent choices. Spend time networking with potential consumers and influencers in the cannabis industry is a good use of time for your cannabis business.
 

Marijuana Conferences

Almost every month, somewhere in the United States there is a marijuana conference to attend. Look at the local alternative publications in your city, like Denver’s Westword or Phoenix’s New Times to see what cannabis conferences are coming to your area. You can also check out Herban Planet for events and news in your area. Not only are conferences a good way to connect to the consumer market but also create vendor relationships.
 

Create Your Own Events

Either off-site or right your business, having your own events is a good way to gain attention and bring people out who may not know your brand. You get to control the conversation more and focus on topics that serve not only your purchasing demographic but also connect them to your brand.

During the event, you can also drive people to sites like Yelp and Google Reviews to leave reviews about your brand/business. They are great platforms to interact with your community.

Even during business hours outside of events, encourage your customers to share their experience online by writing reviews. You see, when you have great ratings, you can easily attract more local customers and improve your search engine results. Also, offer promotions for check-ins, which are fantastic ways to incentivize customers to come into your business location.

These are all beginning steps for connecting with potential and current cannabis consumers. They take time and attention from you or your staff. Have a solid strategy for activities, so the correct focus is given to each activity. Connecting to your cannabis community is an ongoing activity, not a one-time “task” to cross off a checklist. To learn more about word of mouth marketing and how digital supports that strategy, schedule a consultation with our experts at Medical Marijuana Xperts.

Noni Cavaliere