There’s no doubt that the cannabis industry is flourishing, making it an exciting time for cannabis businesses of all shapes and sizes. The market is ripe for success, with plenty of opportunity for those that are smart enough to seize it. Recent years have proved that marketing is an invaluable tool for cannabis businesses, making it possible for them to connect with their growing customer base – one that’s not limited by other demographics such as age, lifestyle, or interests.

Cannabis edibles are becoming an increasingly popular option for both medicinal and recreational purposes, blossoming into a major facet of the cannabis industry. There are a handful of edible brands that have risen to the top in terms of smart marketing, cementing their status as some of the best names in the business.
 

Arizona Natural Selections

Arizona Natural Selections is one of the largest cannabis brands in the state of Arizona, reaching a huge number of customers at its three Phoenix-area dispensaries. A large part of their success with edibles has to do with their smart marketing, which focuses on educating customers on the benefits of the high-quality cannabis utilized in their products.
 

Goodship

The Goodship Company is a Seattle-based company that’s founded their marketing approach on a friendly, all-are-welcome attitude that’s helped to create a distinct brand identity. By crafting a completely approachable brand, they successfully connect with even the newest cannabis customers.
 

Chong’s Choice

When your founder is the famous Tommy Chong, it might seem like the marketing takes care of itself. However, this edibles brand knows better than to get lazy – their branded products are marketed effectively, with defining characteristics that point to their impeccable quality and state-of-the-art formulation.
 

The Bob Marley Estate

Another edibles brand connected to a cannabis legend, The Bob Marley Estate’s Marley Natural has combined business with education for a smart marketing strategy. They reach potential customers with a variety of high-quality, content-based marketing efforts, then sealing the relationship with well-designed branding.
 

KIVA Confections

KIVA Confections is a California candy company crafting cannabis-infused treats, offering artisanal-quality chocolates and a sleek, super-modern brand identity to match. They’ve consistently kept consumers informed about their award-winning products and leading role in the industry, a seemingly simple strategy that offers major payback in terms of brand recognition and reputation.
 

Take Your Cannabis Marketing Plan to the Next Level with Marijuana Marketing Xperts

The one thing all five of these edible brands have in common? A top-notch cannabis marketing plan that takes a smart approach to reach a dynamic, rapidly-growing customer base. By harnessing the power of digital marketing, you too can boost your company’s success and propel your business into the future of the cannabis industry.

Let Marijuana Marketing Xperts help you create and implement an effective, industry-savvy marketing plan that meets the unique needs of a cannabis-focused business and its customers. Contact our team today to learn more about how we can offer the expertise and tools you need for a successful cannabis marketing strategy.