As the cannabis industry blossoms, it’s becoming increasingly multi-faceted with a growing number of creative business ventures and innovative entrepreneurs. One of the latest cannabis business trends to hit the industry is the joining of cannabis and fitness, two worlds that have long been separated by stereotype.

For decades, cannabis users had to deal with widespread assumptions that cannabis use somehow equaled low motivation or low-level energy – but now, a greater understanding about the uses and effects of cannabis has opened the public up to a world that defies any preconceived notions.

Here’s everything you need to know about the latest cannabis fitness trends and the way they’re playing a role in the cannabis industry’s fast and furious growth.

Performance and Recovery Products

A handful of cannabis-infused supplement companies have jumped into the industry in recent years, meeting the growing demand for athletic performance and recovery products with a cannabis boost. With a variety of studies correlating cannabis with anti-inflammatory support, muscle recovery, and pain relief, it’s become the latest super ingredient to be added to athletic supplements. Cannabis, and often CBD in particular, is being used as an ingredient in topical salves, vaporizer liquids, and more.

Cannabis-Infused Fitness Classes

As the numerous health benefits and medicinal uses of cannabis become more well-known, many people leading health-conscious lifestyles are incorporating cannabis into their workout routine. Forward-thinking fitness centers like Power Plant Fitness in San Francisco provide gym-goers a place to enjoy the benefits of cannabis-fueled workouts, encouraging the combination of fitness and marijuana.

Well-known fitness center Equinox is another company to join the ranks of cannabis-friendly businesses, hosting meditative yoga classes that infuse cannabis and CBD-only options between stretching and poses. Post-workout, class attendees sit on CBD-infused cocktails and chat fitness tips, marrying the two worlds seamlessly.

Fitness Events for Cannabis Enthusiasts

These days, there’s a niche fitness event to fit just about any interest and hobby, and cannabis enthusiasts now have one to call their own. The 420 Games is a fitness-fueled celebration across several major cities in the U.S., featuring a 4.20-mile run and various athletic events. Educational presentations are also a major part of the event, offering attendants the opportunity to learn more about the health benefits and responsible use of cannabis. Guest appearances by several pro athletes are also planned every year, adding serious star power to the cannabis-focused celebrations.

Learn More About Cannabis Industry Trends

Interested in learning more about the latest happenings in the cannabis industry? Whether you’re new to the cannabis business or have a few years of experience under your belt, keeping on top of the trends is always a smart business move.

Marijuana Marketing Xperts can help you stay in the loop, making it easy to adjust your cannabis marketing strategy to make the most of the ever-shifting tides in the industry. Contact our team to learn more about how we can help you boost your cannabis-focused business today.