Monthly Cannabis Industry Report

Here’s a quick rundown of all the major happenings in the cannabis industry in recent weeks, and what these changes mean for your marijuana business:

Cannabis Extracts Ruled Illegal in Arizona

In July, the Arizona Court of Appeals ruled that cannabis extract products (including oil cartridges) do not fall under the definition of legalized medical marijuana products. This ruling confirms that being found in possession of any cannabis extract product is considered a class-4 felony according to Arizona law, a decision that many medical marijuana patients are unhappy to hear. However, many cannabis-based businesses have elected to continue selling extract products, because it seems that an appeal to the Arizona Supreme Court is inevitable.

Nevada Sales of Recreational Cannabis Soar Above Expectations

In July 2017, recreational cannabis use was legalized in Nevada, a ruling that was celebrated by many residents and visitors alike. Predicted sales promised major growth in the state’s cannabis industry, but the past year as far exceeded even the most optimistic expectations. In the first ten months of legalization alone, recreational marijuana totaled more than $340 million, combining with medical marijuana and related goods sales to surpass $430 million. For many cannabis businesses outside of Nevada, it’s a sign of the bright future of the marijuana industry.

Labeling and Packaging Rules Undergo Updates in Washington

Washington state has tackled the tricky issue of cannabis product labeling and packaging, seeking to make it less confusing and troublesome for marijuana-based businesses. The goal of pushing for labels that are easier to read and understand has led to new requirements that will go into effect January 1, 2019. Some of the changes made through this new measure include the creation of universal symbol to indicate marijuana content, as well as regulations for the packaging of edibles and presentation of product-related materials.

First Retail Cannabis License Issued in Massachusetts

Cultivate Holdings became the first licensed retail cannabis location in the eastern U.S. as of July 2018, taking the Massachusetts cannabis industry one step closer to the future. Despite this exciting progress, the dispensary is still required to work through a series of inspections and approvals before being able to operate officially.

As a member of the cannabis business community, it’s not just important to stay on top of what is new in the cannabis industry – you should also know how these shifts may affect your marijuana marketing and business approach, how to keep your clients informed appropriately, and more.

At Marijuana Marketing Experts, our experienced team can help you develop and implement a cannabis marketing plan that adapts to the ever-changing laws and constantly developing marijuana industry news. From maintaining a relevant, positive presence on social media platforms to optimizing your webpage using SEO strategies and web design best practices, Marijuana Marketing Experts has the tools you need to set your business up for success.

Contact us for more information on the latest cannabis industry news and tips for taking charge of your marijuana business.

Marijuana Marketing Xperts

Marijuana Marketing Xperts (MMX) is a team of cannabis marketing experts that leads cannabis businesses and local dispensaries through the world of marijuana-focused digital marketing to increase online traffic, foot traffic, and sales. MMX specializes in search engine optimization, web design, social media, programmatic advertising and device ID targetting, and more.