Top 5 Brands Crushing the Cannabis Marketing Game

As the movement to legalize cannabis grows and successfully expands across the country, the cannabis industry is experiencing an unheard-of boom that’s propelling many top companies towards serious success. The cannabis industry is coming into its own in a number of states where medicinal and/or recreational use has been approved, and it’s quickly emerging as a highly competitive market with plenty of players. Among the handful of majorly successful cannabis brands are a few that are rising above the rest.

Our Top 5 List:

Aura Water Pipes

Using modern design, a sleek aesthetic, and a refined approach to the growing cannabis market, Aura Water Pipes is strategically marketing their products to reach a previously untapped market of marijuana users – professional adults with a considerable amount of disposable income.

Eaze

Today’s consumers are living in an era of convenience, and smartphone app Eaze has made it easy to have your medical marijuana delivered to your home. This innovative brand has combined a need in the market with smart marketing and investment strategies to emerge as a major player.

Legal Drinks

This cannabis-infused beverage brand has eye-catching packaging and a big brand personality, which was debuted to the world in a quirky music video – a smart and memorable advertising move.

Cannavore Confections

Branding has played a significant role in the success of Cannavore Confections, an Oregon-based edibles company that recently made its commercial debut. The marketing strategy included solid messaging that highlighted the brand’s strengths (organic, local ingredients) while emphasizing a natural lifestyle.

True Humboldt

Founded by a farmers’ coalition from the Emerald Triangle, True Humboldt realized that making a direct connection to the consumer was a necessary part of their brand plan. Everything from their package size and design to their relationships with local dispensaries ensures that their products connect with the consumer on a more personal level – strengthening the odds of return business.

Up Your Marijuana Marketing Game

With more than 33 percent of cannabis sales fueled by smart marketing, branding and packaging are critical to your success. Let Marijuana Marketing Xperts, one of the top marijuana marketing companies in the industry, help you pave the way for your cannabis business to truly flourish. Contact us to get started on your cannabis marketing plan today!

Noni Cavaliere