While the social media network and video-based website YouTube may be a prime destination for laugh-worthy videos about goofy pets, giggling babies, or practical jokes, it’s less useful for businesses hoping to maximize their social media impact. This is especially true for members of the cannabis community, including both business owners and cannabis users. Not only does the massive video platform make it all-too-easy to get lost in the mix of kitten videos and beauty blogger postings, but recent policy changes have essentially eliminated any trace of the cannabis industry.

In March of 2018, YouTube enacted new restrictions that marked a dramatic shift in its treatment of cannabis-focused videos. With absolutely no warning, videos with cannabis-based content were removed, with their creators simply told they were in violation of YouTube’s vague guidelines. As a result, dispensary owners and cannabis industry leaders alike who used YouTube as a platform for sharing informative marijuana videos, weed tutorials, and marijuana marketing content have been forced to find an alternative.

However, as the cannabis community has proved time and time again, they are nothing if not resourceful and determined. Thanks to the YouTube crackdown, a new cannabis social network has been born: The WeedTube.

 

What is The WeedTube?

The WeedTube is a video-based social network that allows its users to share and discuss videos about various industry topics, ranging from cannabis-based cooking to podcasts about marijuana. Much like other popular video platforms, you can subscribe to your favorite channels and discuss videos with other users.

 

What are the Advantages of The WeedTube?

The WeedTube doesn’t have the limiting restrictions that YouTube does, so cannabis dispensaries and business owners can freely post their cannabis-based content without worry of violating any vague user terms of service.

In addition to this major plus, The WeedTube also serves a similar marketing function to most large social media outlets: it allows businesses to create smart, customer-friendly cannabis digital marketing plans that incorporate video as a major strategy. Videos such as product reviews and tutorials are becoming an increasingly popular method for providing useful content to potential clients – and creating long-term client connections.

 

Create Your Own Video-Based Cannabis Marketing Plan

If you’re interested in getting started on a solid social media and video marketing strategy that can take your cannabis business to the next level, schedule a consultation with the Marijuana Marketing Experts team. We specialize exclusively in cannabis marketing and have the knowledge and tools you need to create and implement a successful marketing plan for your business today.