- Posted by Noni Cavaliere
- On February 21, 2018
- 0 Comments
Featured Image Credit: hurricanehank/shutterstock.com
As more and more states come on board with either medical marijuana legalization or full recreational, there are markets showing vast benefits from this growth.
We are going to highlight some growing marketing raking in the positive effects of the cannabis industry. You’ll find some good digital marketing nuggets for each market.
From glass makers to vape shops to holistic CBD boutique stores, there’s a vast amount of retail opportunities away from the dispensary retail store to choose jump into. The cannabis retail industry is set to profit over 10 billion dollars in 2017.
Marketing Tip: Dive into local SEO activity including a prolific Google My Listing Page to gain the hyper-local cannabis consumer traffic to your store.
Conferences such as Indo Expo and The Southwest Cannabis Conference and Expo are bringing the public, advocates and business leaders in and out of the cannabis industry together to learn and develop relationships. Not only are cannabis conferences on the rise, but each conference employs local staff to bring dollars into the local economy.
Cannabis-themed events are popping across cities that have either medical or recreational legalization. Everything from learning about the newest mmj strains at dispensaries to wine and marijuana cocktail events is being organized.
Marketing Tip: Use the growing cannabis-focused media outlets to gain viability into your conference or event. The use of cannabis publicity services can be utilized to gain the attention you need for your next event.
With the growing number of recreational legalized states, the growing influx of marijuana centered tourism options are open to the public. You can reach out to travel planners who create unique “weed vacations” trips to cities like Denver or Las Vegas. Also, look for dispensary tours where you can get a private shuttle for your group from dispensary to dispensary inside a city.
Marketing Tip: Utilize Organic SEO to build your search traffic for your tourism site. By having relevant keywords and services pages plus useful customer centered content, you can come up in search results for cannabis-related tourism options in the area your business serves.
Law firms that represent grow operations, dispensaries and other cannabis-related businesses are in-demand. It’s not just about criminal justice when you think of marijuana; it’s also protecting your business and making sure all your I’s are dotted. A law firm with the right digital marketing to pop up when cannabis business needs help are sure to have consistent business from search traffic.
Marketing Tip: Your cannabis related law firm can utilize paid marketing tools to reach out to search traffic from cannabis businesses in your area. While cannabis is a tricky term to run paid through, there are paid marketing experts you can help you navigate the rules so you can run successful ad campaigns.
In part two, we’ll be highlighting some more industries that are on the rise and drop in marketing tips for them as well. As more states enter the legalization of cannabis for either medical use or recreational, the industries that will prosper from the economic boom will continue to grow. The needs for ongoing marketing growth will continue to be a service that these businesses will need and Marijuana Marketing Xperts.