- Posted by Rick Jacobsen
- On May 18, 2017
- 0 Comments
Now that you’ve created quality content, how do you get it in front of your audience? Even the best content can’t sell itself without you pushing it in the right direction first.
For marijuana-related businesses, this is the most difficult part of content marketing. There are many laws that limit how you can advertise your content, so you need to toe the line while still reaching the largest number of people possible.
Here are our Marijuana Marketing Xperts tips for promoting your content:
Boosting Your Marijuana Blog
Your first goal is to get the word out about your blog. Your blog acts to show clients that you are serious about your business and you are willing to educate them on all the finer points.
A robust blog is the best way to get people to engage with your site long-term. You can promote your blog through email newsletters, social media posts and other avenues, as long as you are not using paid advertising methods.
Getting Those Social Shares
Next, you need to make sure that the people who do read your blog are sharing it with their friends. One of the best ways to do this is to use short snippets from your blog to grab the reader’s attention and make the blog easy to share.
Too often, blogs fail to hook the reader in the first sentence, or the snippet does not provide a good overview of what the blog is about. There are numerous tools available to help you write more snippet-friendly content that is easily shareable.
With social media blazing trails at a breakneck pace, it’s inconceivable to think that every one of your visitors sees every single post you create. One of the more advanced strategies for promoting your content includes cycling back through older content and re-sharing it.
By scheduling these in between your new content, you can bring new followers up to date on old discussion pieces, and fill in gaps in your current content.
This also means you don’t have to create as much new content every week because you already have a healthy library to draw upon. Thus, it is crucial to create what is known as “evergreen” content so that it can be shared over and over and always remain relevant.
Marijuana Marketing Xperts
Don’t worry if the idea of content syndication is intimidating. The right content marketing agency can help you navigate the challenges of promoting your content within the limits of the law, as well as using the most advanced tools and methods for expanding the reach of the content you have created.
For more information, contact the skilled and friendly professionals at Marijuana Marketing Xperts today.