Now that you have a proper website and Google My Business page set up for your dispensary, you may be wondering what more you can do to market your cannabis business. Although advertising for dispensaries can be tricky, due to numerous rules and regulations, some strategies can be used to circumvent the lack of traditional advertising avenues for businesses in the cannabis sector. In this edition of our “How to Create a Marketing Plan for Your Dispensaries” series, we will discuss more options to consider when creating marketing and advertising strategies for your dispensary.

Social Media for Dispensaries

While paid social media ads may not be available for businesses in the cannabis sector, sites like Facebook, Twitter and Instagram still hold value for dispensaries and should be included in any marketing plan. With the rise of the digital age, people are connecting online with friends, family, organizations, brands and businesses more than ever before. Word of mouth advertising has moved from in-person conversation to the World Wide Web. Customers are increasingly making their purchasing decisions based on information they found online. They do so through review sites, directory listings, or a brand’s website. Social media offers you the opportunity to influence the conversation surrounding your brand, and to connect with your customers. Many social media users review products through their social media platform of choice, and by staying active on social media, you can produce a positive image for your brand.

The first thing to consider when setting up social media for a dispensary is a professional appearance. You should only use imagery that is high-resolution and branded, and be sure to include enticing photos of your products. Next, make sure to include as much information about your business as possible. This can include contact information such as emails, phone numbers and locations as well as a business description and story. Once your profile is fleshed out and up-to-date with correct information, you can begin connecting with your consumer base. Make sure to set a posting schedule and stick to it. You should be posting relevant content often while being careful not to overwhelm your audience with too many posts. Additionally, make sure to respond to customer feedback and reviews, staying away from generic responses. With a solid post strategy and quality imagery and content, social media can be a valuable tool for dispensaries to build customer trust.

Email and Mobile Marketing for Dispensaries

Another strategy to consider when developing a marketing plan for a dispensary is email and mobile marketing. Collecting your customers’ information such as their mobile number and email address is an excellent way to build a positive rapport with your customers while incentivizing them to return to your store. For example, you can send your customers a text message offering them a discount on their next purchase, or reach out to customers through email to inform them about new products or daily specials. Additionally, email and mobile marketing can be used to build your brand’s authority in the cannabis marketplace. By providing your customer base with newsletters or other cannabis-relevant content, you can inform, educate and entertain them to build brand loyalty and your company’s expert credentials. Overall, email and mobile marketing is an excellent and often overlooked opportunity for dispensaries to connect with their customer audience.

Curating content, maintaining a brand image, and giving all of your customers the attention they need can be an insurmountable task for a dispensary owner who is also managing a business. Lucky for you, Marijuana Marketing Xperts can help. Get in touch with us today to schedule a consultation, and find out how we can help you develop a marketing plan for your dispensary and take advantage of every opportunity to connect with your customers.

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