- Posted by Noni Cavaliere
- On December 7, 2018
- 0 Comments
For businesses of all sorts and sizes, the holiday season is often the most profitable time of year. Customers shopping for gifts for friends and families – plus the occasional treat for themselves – can bring in serious dollars and impressive profits. As a cannabis dispensary professional, you already know that marketing is critical to your business success, especially because of your specialized customer base and unique industry. In addition to smart, effective marketing strategies, there are a few smart tactics you can keep in mind to kick things up a notch this holiday season.
Here are a few holiday marketing tips dispensaries both large and small will find useful:
Run Holiday-Themed Promotions
One of the easiest ways to get a holiday boost is to put together a few fun promotions that connect to the season. Consider the products you offer that can be connected to the warm, fuzzy feelings of the holiday season, and structure your sales calendar with holiday-themed sales. There’s really no end to how creative you can be with your promotions, and unique gift ideas and great sales are sure to connect well with customers.
For example, give the traditional Advent calendar a unique spin by creating one filled with 25 different strain samples. You can sell these as a gift option, or just do them as an in-store promotion to encourage customers to try something new. Grab bag gifts are also a great option, making it easy for customers to get a quick, no-hassle gift in one simple package. It’s also an excellent way to introduce new products or less-popular items to customers, boosting future sales.
Start Your Advertising Efforts Early
Don’t wait until the last minute to start advertising your sales and special promotions. Many people start shopping as early as November, so plan your schedule accordingly. In order to reach the maximum number of shoppers, you’ll want to distribute your advertising efforts in an effective manner. Try to connect consistently with customers through email, social media, and other advertising efforts throughout the season, particularly focusing on major shopping days like Black Friday.
Boost Holiday Sales with Useful Content-Based Marketing
Content-based marketing is based on the principle of making valuable, genuine connections with new and existing customers, driving business by becoming a source of information and enjoyment. For cannabis businesses, content-based marketing can be a great way to educate new customers and strengthen the relationship with existing customers. Think about putting together useful content related to the holidays, like a series of gift guides to share on your website and social media outlets.
Perfect Your Cannabis Marketing Plan with Marijuana Marketing Xperts
For many cannabis dispensaries, marketing is a complex topic to navigate – ever-changing regulations and a unique target market are just two of the challenges to be tackled when creating your marijuana marketing strategy. Let the experts at Marijuana Marketing Xperts help you design and implement a smart marketing approach that works for your business, opening the door to success all year-round.
To learn more about the variety of marketing services we offer to dispensaries, contact the team at Marijuana Marketing Xperts today.