The cannabis industry is unique from others in many ways, but there’s one thing that cannabis businesses share with every other business out there: the definitive need for a smart, effective marketing strategy. In today’s world of social media, that means understanding how to engage with current and potential customers utilizing social media, particularly highly active platforms such as Instagram. Its versatility and high potential for engagement is what makes it among the top choices for successful cannabis digital marketing.

If you’re in the business of marijuana, social media is your ticket to securing a solid, loyal customer base. However, social media for weed businesses can often be tricky to navigate. With constant changes to platforms’ terms of service and the confusing restrictions on cannabis-focused content, it can be hard to know how to best approach your business’ social media marketing. Having a clear understanding of what is and isn’t allowed, as well as how to post useful and engaging content, will help you make the most of the marketing opportunity.

Here are a few tips to help you establish and operate your cannabis-focused Instagram account:

 

Familiarize yourself with Instagram policies

It’s not uncommon for cannabis-centric accounts to be removed for violating the somewhat vague policies that Instagram applies to content relating to drugs – legal or otherwise. Be aware that even if you are careful about what you’re posting, there’s some gray area that you may run into. Blatantly advertising your cannabis products (e.g., posting prices, sales, etc.) is best avoided, and photos of paraphernalia and cannabis use often lead to account deactivation. Think outside the box regarding content, and always keep one eye on ever-changing policies.

 

Take advantage of all the features

Like many apps and social media platforms, Instagram is constantly adding new features. Live feeds, stories, and interactive polls are just a few of the features that have been added via ongoing updates. Make sure you are utilizing all of the features to your advantage and keeping yourself informed about new updates and changes to the app.

 

Consider SEO

Search engine optimization, or SEO, has the power to make your business appear among the top search results when users look for information on cannabis. It involves a myriad of technical factors, so teaming up with a professional SEO team can help you make the most of it in your social media posts.

 

Interact and engage with other users in a meaningful way

Posting regularly isn’t enough to establish a successful social media presence – it’s critical that you also engage with other users. Comment, like photos, and have genuine interactions with current and potential customers. This will help supply a steady flow of new followers, as well as make a positive impression on other users.

If you would like to learn more about how to incorporate social media into your cannabis business marketing plan, the team at Marijuana Marketing Experts is more than happy to help. Contact us to take the first step in creating a smart, effective marketing plan to take your cannabis business to the next level.