With online cannabis business directories becoming an increasingly essential tool for dispensaries, brands, and other canna-businesses, choosing the best directory option is often debated.

There are so many different cannabis directories out there, but two are particularly well-known by business owners and consumers alike: Leafly and Weedmaps. Together, the two sites boast more than 17 million website visitors each month, which is a lot of potential referral traffic and sales you could use to your advantage.

But is Weedmaps or Leafly better for your canna-business? And what do you need to know to choose the directory that suits your needs?

In this handy guide to Leafly vs. Weedmaps, we’ll be answering all those questions and more. We’re making it easy to compare the two popular cannabis directories with a breakdown of their individual features, pricing, and potential benefits. So you can secure your directory listing and make sure the right people find your business at the right time.

Comparing Weedmaps vs. Leafly: A Definitive Breakdown

We’re going to dive into the similarities and differences between Leafly and Weedmaps, but first, let’s look at the basics of each one. We’ll compare their user traffic, features, and costs.

What is Weedmaps?

Launched in 2008, Weedmaps is an online marijuana community, directory, and resource among the fastest-growing cannabis enjoyer sites online today. Members can rate and review various cannabis strains and local dispensaries and participate in discussions on those and other topics. Weedmaps is both an app and a website, maximizing accessibility.

What is Leafly?

Originally designed to be a review website for cannabis strains, Leafly recently-added dispensary directory has spurred their meteoric rise to success. Headquartered in Seattle, Leafly currently receives the highest traffic rate among all online marijuana communities and cannabis business directories.

Weedmaps vs. Leafly: User Traffic

Weedmaps totals nearly 6 million visits per month. Most of that traffic consists of cannabis consumers that are highly motivated to make a purchase, whether they’re searching for their nearest dispensary or a specific strain/product.

A considerable portion of online traffic on Weedmaps (both their website and app) falls under search inquiries for “dispensaries near me.” For businesses, that’s fantastic news – those are a lot of ready-to-buy customers that can find you via a Weedmaps listing.

User traffic on Leafly comes in at a stunning 40 million monthly page views. While it’s true that this is nearly seven times the traffic of Weedmaps, it might be worth considering that Leafly initially existed as a cannabis strain review website. So, a significant portion of its user traffic may just be seeking information rather than intending to make a purchase.

Weedmaps vs. Leafly: Features

When you sign up as a business on Weedmaps or Leafly, you’ll gain access to a wide range of useful features. 

There are a few basic free features for businesses on Weedmaps (a brand page, profile photo/logo, and a backlink), and you can opt to purchase others in one of their two business packages:

• Customizable product menus
• Full business profile
• Map pin
• Deals
• Customer messaging capabilities
• Ratings and review

Some of the most enticing features of Weedmaps for Business are options that promise to allow for:

• Fully-compliant dispensary delivery and fulfillment services
• Data analysis capabilities
• POS (point of sale) integration
• Wholesale
• An integrated platform/software suite to support operations, customer engagement, and other objectives

Leafly is reasonably comparable for your business page, with the main difference being what features are available. Most Leafly features are available for a-la-carte purchasing on top of the basic $500 option to claim your business. So, you have the flexibility to pick and choose from options such as:

• Dispensary/canna-business profiles
• Map markers
• Optional upgrades for your profile
• Marketing services
• Video showcasing
• Product menus
  

Stand-out Leafly.biz features include:

• Ordering dashboards and insights
• Digital storefronts
• Ability to “boost” your listing/ads for targeted purposes/events
• POS integrations

Weedmaps vs. Leafly: Cost

Now, for one of the most important questions that’s probably on your mind: how much does Weedmaps cost? And what about the cost of signing up on Leafly?

Determining how much it costs to sign up on Weedmaps or Leafly can be challenging, mainly because their pricing and package options are constantly updated to keep pace with shifts in demand, consumer needs, etc.

Both Weedmaps and Leafly allow businesses to claim their directory listing for free.

From there, each one offers various package levels and price points. You’ll need to connect with one of the sites’ sales reps (or a marketing professional) to get pricing specifics since customization options can considerably increase or decrease the cost. But in general, you can expect to choose between a “basic” or “premium/pro” package, with the premium (higher-priced option) delivering additional advantages and services.

In the past, Leafly has used a geo-specific pricing model. So, advertising your canna-business on Leafly might cost a lot more or less, depending on your location.

So, is Weedmaps or Leafly more expensive? Well, there isn’t an exact answer to this question. Using any number of factors can help determine your cost, including essential features. Typically, the price of a business listing on Leafly tends to be higher than a comparable one on Weedmaps (although one could argue that the increased traffic potential and features are worth it). Granted, this doesn’t mean that Leafly or Weedmaps is a definitive winner – because it’s up to you to determine the value of what each one has to offer your business.

Learn How to Get Listed in Cannabis Directories Now

Still not sure about the pros and cons of Weedmaps vs. Leafly? Even though these are two of the most widely-used cannabis directories online right now, that doesn’t mean they’re your only options. The proper directory for your budget and goals is out there, and the Marijuana Market Xperts team will help you find it.

Marijuana Marketing Xperts is a full-service digital marketing agency dedicated to partnering with businesses in the cannabis industry, using our specialized expertise to support the unique needs of dispensaries, marijuana brands, and a wide variety of other canna-businesses. Together, we can pinpoint the best online directories for cannabis businesses and customers, tailoring the search according to your preferences. And then, we’ll set up your listing, optimize it, and implement other proven strategies to move your business forward. 

We can make big things happen for your canna-business with our experience and industry know-how combined with your drive to succeed. Get more information when you reach out to Marijuana Marketing Xperts today!

 

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