How To Market CBD Oil & CBD Products To Increase Revenue: A Guide
- Posted by Marijuana Marketing Xperts
- On September 29, 2022
- 0 Comments
When it comes to figuring out how to promote CBD oil and other CBD products, there are more than a few challenges to overcome. Balancing strict ad regulations with your marketing goals can be tricky, but it can be done.
In this guide, you’ll find 5 of our best tips – plus a bonus tip! – for how to market CBD online.
Our Top Tips for CBD Product and CBD Oil Advertising
CBD marketing isn’t quite like “regular” advertising for various reasons. One of the biggest distinctions is how CBD ads are regulated, which isn’t necessarily a concern for most other industries. So, if you want to sell CBD online, you’ll need to get creative and find effective ways to reach your target customers – with and without typical marketing tactics.
Here are our best practice tips for how to advertise CBD and grow your business.
Use Lead Magnets and CBD Content Marketing
One of the most basic principles of lead generation is that if you want to get a customer’s contact information, you’ll need to offer them something in return. This is the concept behind a lead magnet.
A lead magnet is an incentive that provides value to the user, offering something in exchange for their email address (or other contact information). Usually, a lead magnet is some form of digital content that the user can download after providing their email address. Some of the most popular lead magnets include videos, eBooks, and PDF resources. It is an effective way to make it “worth it” for a user to give you the email address, creating a win-win scenario for both of you.
Few methods can beat a great lead magnet in terms of the best ways to get more email subscribers. And when combined with high-quality content, you have a strategy for success. Ultimately, your goal is to create content that will be useful and relevant for the user and hopefully leads them to make a purchase, share it with other users, or take some other desired action.
Here’s how to use a lead magnet for CBD:
- Develop well-written, thoughtful content that will be relevant to your users’ interests. Some ideas include content that covers topics such as:
- Tips for overcoming anxiety
- How to elevate a post-workout routine
- New advances in CBD skincare
- Then, promote the lead magnet to the right audience using paid advertising, organic ads on social media, or via Google search. In addition, you can also promote the lead magnet directly on your CBD website.
Benefits of Using Lead Magnets to Market CBD
- Grow your email marketing list
- Increase brand awareness
- Strengthen brand credibility/authority
- Implement SEO-Optimized Content Marketing Via CBD Blogs
Outright ads for CBD are often considered off-limits, mainly because there are so many barriers involved. However, you can absolutely market CBD – even without a paid advertising campaign.
We’ve already touched on how to use content marketing for CBD, but now we’re going to dive all the way in. Content marketing is a smart digital marketing strategy for reaching prospective customers who need a “nudge” to move them down the conversion funnel. Right now, countless users are searching for information about:
- What CBD is
- How CBD works
- What CBD can do for them
- How to use CBD products
- Where to buy CBD products
- Different types of CBD products
Who better to provide answers than your brand? Your CBD business could be the trusted authority providing information directly to the users that are searching for information using specific keywords and phrases. This means you need to know how to get your website to the top of the search results for relevant searches and how to create content that users will find useful and interesting.
Build a blog on your brand website to provide a place for relevant blog articles, focusing on SEO-optimized content that will drive users to your website.
Benefits of Using Blog Content to Market CBD
- Serves as an effective alternative to paid advertising, saving you on media spend
- Boosts the online visibility of your CBD brand
- Attracts website traffic via organic search results
Have a Plan for Email Marketing
Often, the efficacy of email marketing is severely underestimated. Despite the fact that email marketing has been around for quite some time, it can still be a highly successful option if used correctly. When you consider that most people check their email inboxes at least once a day, that’s a daily opportunity you have to connect with your audience.
Much like CBD blogging, CBD email marketing should be focused on delivering relevant information to existing and prospective customers. It’s too easy for users to simply hit the “delete” button, so grabbing their interest is vital. Develop a CBD email newsletter that features recent blog content, new product announcements, product reviews, and more. All newsletter content should be designed to drive users to your CBD website, where the eventual goal is for them to become paying customers.
Consider offering an incentive – there’s that lead magnet again – to get users to sign up for your newsletter. For example, a simple digital coupon for 10% off can be a good motivator.
Benefits of Email Marketing for CBD
- Stay connected with customers and prospective customers
- Share important information about your products
- Reach a targeted audience on virtually any device
Consider CBD Influencers & Affiliate Marketing
Like it or not, influencer marketing is changing the way we advertise anything and everything. Influencers have become a force to be reckoned with, especially for CBD brands. Working with the right influencer can make a world of difference for your digital marketing strategy, especially when it comes to growing your customer base.
Achieving high levels of engagement on Instagram and other platforms gets your content – and your brand – in front of a diverse audience. And if you aren’t the one using social media to your advantage, you can bet that your competitors are.
Start out by pinpointing micro-influencers that would be aligned with the products you offer, then attempting to connect with them. At least, in the beginning, your odds of securing a deal with a major celebrity influencer are pretty low (though you can certainly make that a future goal). With micro-influencers, you can hone in on a targeted audience and have an effective impact.
One way to work with influencers is to use affiliate marketing. Offering influencers the option of an affiliate marketing program provides an incentive for them to promote your products to their followers, driving even more traffic towards your brand. Additionally, affiliate marketing can help you nurture a long-term sales funnel while simultaneously minimizing your overall influencer marketing spend.
When you’re thinking about influencers, don’t limit yourself to social media. Bloggers and video content creators can also be a fantastic resource for CBD businesses. For example, there are many different wellness and CBD-related blogs out there, as well as a plethora of video channels that focus on health and wellness topics.
Look for influencers, blogs, and content creators that are well-suited to your overall brand identity. It’s important to choose only those that are a good fit because they are most likely to have an audience base that will be interested in your brand.
Benefits of Partnering with Influencers and Using Affiliate Marketing for CBD
- Expand your brand’s reach with the help of relevant, qualified people
- Grow your brand’s credibility
- Solidify a long-term sales funnel
Use SEO for CBD Marketing
We briefly discussed how SEO could be a useful tactic for bringing users to your CBD website, but it’s definitely worth a second, more in-depth conversation. Search engine optimization, or SEO, is easily one of the most effective avenues for CBD marketing. It’s safe, successful, and offers precision-level targeting capabilities, allowing you to drive users directly into your conversion funnel.
Look at it this way: right now, you have potential customers searching the Internet for CBD content and products. That means that, as we speak, people are looking for your brand – even if they don’t yet realize your brand exists. So, how do you make sure they find your website and not your competitor’s? The answer lies in SEO strategy.
SEO focuses on boosting your ranking in the search engine results, making it easier for users to see and click on your content. Using SEO strategies, you can ensure that your website shows up in search results for keywords and phrases such as:
- Why use CBD
- Where to buy CBD
- How to use CBD for pets
- Should I take CBD for…
- CBD side effects
- CBD benefits
- CBD oil for sale
- Where to get CBD online
- And the list goes on and on!
SEO encompasses both on-page and off-page tactics. In simplest terms, you’ll use a certain number of user-facing strategies combined with strategies intended to connect with search engines via code.
Now, CBD isn’t something we can cover in a single marketing guide. It’s a complex science that requires time and effort, which is why there are entire marketing teams dedicated to SEO strategy. Hiring an SEO strategist can be one of the best decisions you ever make for your business.
Benefits of CBD SEO Strategies
- Freedom from strict CBD ad regulations and limitations
- Attract CBD-focused user traffic to your website
- Support improved branding and credibility
BONUS: Try Google Search Advertising and Programmatic Display Retargeting
Despite all the challenges, it is possible to use Google Search to advertise CBD – it just requires a careful hand and an experienced approach. With the help of a professional, you can figure out how to target users that are actively searching for CBD products to buy online. This means figuring out the keywords that are linked to purchase intent and then utilizing them effectively.
For example, you might opt to bid on related key phrases such as “buy CBD for sleep” and “buy CBD for pet’s anxiety.” Or, you could choose to target long-tail search terms for CBD, like “buy 2500 mg CBD for anxiety.” Whatever key phases you select, the goal is to target the users that are either in the evaluation or purchase stages of the conversion funnel.
A second tactic to know about is programmatic display advertising and retargeting. Certain DSP partners permit CBD ads, so getting ad approval is a non-issue. Also, the conversion rates for this approach are impressively high. Display ad retargeting campaigns are a foundational component of any strategy, especially for CBD brands.
Benefits of Google Ads and Programmatic Advertising for CBD
- Target users in key stages (evaluation and purchase), specifically when they are looking for CBD products to buy
- Retarget website visitors that did not make a purchase, relying on custom display advertising
- Build trust and brand awareness to get closer to securing a sale
Develop a CBD Marketing Plan with Help from the Experts
The CBD industry is rich in opportunity, especially for entrepreneurs that are prepared with smart, effective strategies for success. But before you can grow a thriving CBD business, you need to know how to market CBD online – and that’s where we come in.
Marijuana Marketing Xperts is a full-service digital marketing agency that specializes in working with cannabis and CBD clients, creating tailored strategies to achieve a broad range of goals. Regardless of how new or established your business may be or your strengths and weaknesses, we can help you map out a marketing plan. Together, we’ll get your brand in front of the right people at the right time, so you can continue to increase your revenue short- and long-term.
Are you ready to see your revenue reach new heights? We would love to chat more about how to advertise CBD in a way that works for you. Get more information about CBD marketing strategies when you contact our team today!
h1-How To Market CBD Oil & CBD Products To Increase Revenue: A Guide
- Supermarket trolley with marijuana leaves and medical cannabis oil bottle on black background by WindNight
h2-Use Lead Magnets and CBD Content Marketing
- Closeup of magnet attracting paper candidates on wooden table by Andrey_Popov
We’ve already touched on how to use content marketing for CBD, but now we’re going to dive all the way in
- content marketing Content Data Blogging Media Publication Information Vision Concept by one photo
h2-Have a Plan for Email Marketing
- E-mail concept above a tablet held by a man in background by thodonal88
h2-Consider CBD Influencers & Affiliate Marketing
- Vlogger streaming a live video live by Rawpixel.com
h2-Use SEO for CBD Marketing
- Young concentrated indian SEO specialist looking over advertising conversion by Friends Stock
h2-BONUS: Try Google Search Advertising and Programmatic Display Retargeting
- Business Team Brainstorming Data Target by Rawpixel.com
h2-Develop a CBD Marketing Plan with Help from the Experts
- In the Startup Meeting Room Team of Entrepreneurs sitting at the Conference Table Have Discussions by Gorodenkoff
Marijuana Marketing Xperts (MMX) is a team of cannabis marketing experts that leads cannabis businesses and local dispensaries through the world of marijuana-focused digital marketing to increase online traffic, foot traffic, and sales. MMX specializes in search engine optimization, web design, social media, programmatic advertising and device ID targetting, and more.
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