Cause for Celebration!
Each year, April 20th is celebrated by dedicated cannabis fans around the world. While the origin story behind the choice of this particular date is up for debate, it comes as no surprise that most people are familiar with partaking in some herb on 4/20 or at 4:20.
As the legalize marijuana movement grows around the country and around the globe, so does the culture surrounding it. New 420 festivals are popping up every year, featuring bands, brands, products, competitions and everything you’d expect at a gathering of this nature.
The Industry is Growing
And they’re not just for fun anymore: Cannabusinesses are setting up shop at these large, well-attended events to promote their dispensaries, products and services. 420 fests are now important opportunities to create brand awareness and bring in new customers.
Here’s a handy overview of some of the major 420 events that your business can get involved with: