- Posted by Trevor Weitzel
- On July 23, 2018
- 0 Comments
For dispensaries and other businesses in the cannabis industry, cultivating a positive and effective digital presence can be troublesome. In this emerging industry, rules and regulations are sometimes unclear or undeveloped, making it a challenge to find where your business can gain a foothold online. While Organic SEO is important, Local SEO is absolutely crucial for dispensaries as it leads to more customers searching for “dispensaries near me” straight to your business. But what if your Google My Business page is on point and fully optimized? What other avenues are available for cannabis-oriented businesses to grow their web presence?
Citations are a critical component to any digital marketing plan and are an excellent way to improve web rankings and to find new customers for any business. Citations are especially beneficial to dispensaries as there are numerous cannabis directory sites designed specifically to help customers find your business. This article will be your guide to the top citation directories for cannabis businesses, helping you to ensure that your online efforts are as effective as possible.
Leafly is an excellent source for cannabis information including product reviews, dispensary reviews, and educational videos; However, they are also the largest cannabis citations site and a go-to for anyone looking for a dispensary in their area. Listing your business on Leafly is advantageous as not only does it help to boost your Local rankings by adding another citation to your portfolio, but also helps customers to find your business. Other advantages are also that customers can view your products, and this site can help to build your brand as an authority in the marketplace by allowing you to curate a more professional presence than your competition.
Weedmaps is the most downloaded app for locating dispensaries and can be an excellent source of business as well as a valuable citation for your dispensary. Weedmaps works similar to other mapping and GPS apps with the exception that it caters towards dispensaries and their clients, allowing dispensaries to promote themselves while providing clients with a simple way to find dispensaries in their area. Additionally, clients can review and view dispensary menus, giving you the opportunity to further distinguish yourself from your competition by offering a better level of service or higher quality products.
Ganjapreneur is a cannabis business directory that offers citations for dispensaries as well as dispensary job listings, giving dispensaries the opportunity to promote themselves as well as to find new employees. Also, Ganjapreneur caters to ancillary services along with growers and dispensaries, providing a one-stop directory solution for the cannabis industry, making it another valuable citation source to add to your collection.
4. Merry Jane
Merry Jane is a cannabis-focused news and media platform that offers cannabis proprietors, and consumers access to industry news and other related content; however, it is also a useful source for dispensary citations as the site has a robust dispensary directory. Listing your site here helps your dispensary to be found by customers and is another push to the top of the page for your local listing.
5. Medical Jane
Medical Jane is a medical marijuana education source that provides guides on topics including the types of cannabis, consumption methods, how to cook with cannabis, and more. Additionally, Medical Jane hosts a directory of cannabis companies, marijuana events, and industry professionals. This is an excellent opportunity for medical cannabis dispensaries to build citations and further increase the ranking of your local listing.
6. THC Finder
THC finder is a handy directory site for both medical and recreational marijuana consumers, offering a map interface that helps customers to find dispensaries, medical marijuana doctors, delivery services, and other cannabis-related businesses in their area. The site also allows users to review these businesses and view specific strains and where they are available for purchase. THC finder is a great citation source for dispensaries and can help to boost local listing rankings, bring in more customers, and create a positive online presence.
Cannabis.net offers a range of marijuana-oriented content while also offering a dispensary directory and dispensary locator map to help customers find dispensaries nearby. Also, the site hosts a cannabis social network in which users can discuss cannabis news, events, strains, and dispensaries. This is an excellent site for promoting your dispensary while also building another priceless citation for your local dispensary listing.
MedicalMarijuana.com is a cannabis news and media site that focuses on connecting medical marijuana patients with cannabis suppliers, doctors, legal assistance, and other cannabis-related businesses. Additionally, they offer educational resources on cannabis laws and a medical marijuana dispensary directory that allows dispensaries that service medical marijuana patients to promote themselves, making this site an excellent citation source for boosting your dispensary’s local rankings.
WeCannect is a bit different than traditional directory sites; WeCannect is a networking platform designed for cannabis professionals rather than consumers. The site is centered on connecting dispensaries, brands, growers, and influencers with each other, helping to discover new brands, build partnerships, find suppliers, and otherwise build their professional networks. Although it is not a consumer-facing site, it is still a great citation source for any dispensary looking to improve their local listing rankings.
10. Herban Planet
Herban Planet is an all-inclusive cannabis web-platform that offers news, educational resources, events, and classifieds, as well as cannabis business and dispensary listings. Herban Planet seeks to educate consumers, provide news, promote cannabis businesses, and connect consumers with dispensaries. As such, they feature a dispensary directory which allows users to search for dispensaries near them, and to refine their searches to find a dispensary that suits their needs. Herban Planet is an exceptional source for finding new customers as well as building your citations portfolio.
A great way to ensure that your local listings are as optimized as possible is to enlist professional help by hiring an agency specializing in Local SEO. Marijuana Marketing Xperts can help. Contact MMX today for an SEO audit and consultation.