Are you a business owner that’s ready to connect your brand to the cannabis influencer movement? We’re going to be talking about ten popular cannabis influencers you’ll want to check out, plus:

• Why your cannabusiness needs influencer marketing now
• How the cannabis community is being shaped by the connections between cannabis brands and social media influencers
• How to find a cannabis influencer to partner with your brand

Cannabis Influencers: Who They Are (and Why You Need Them On Your Side)

Even as the cannabis industry is booming, many potential marketing strategies for cannabusinesses are under lock and key. Since most social media platforms model their policies on federal regulations – and cannabis is still considered illegal on a federal level – cannabis brands are pretty restricted online.  And it doesn’t matter if your business is located in a state where adult-use cannabis is legalized because social networks are still erring on the side of caution and prohibiting cannabis advertising altogether. 

So, what does this mean for your business and social media marketing? Developing a solid social media presence isn’t completely off the table; you’ll just need to get a little bit creative.

One of the best ways to reach social media users is through influencer marketing, particularly for brands staking their claim in the cannabis community. Not only can a partnership with a social media influencer be an excellent way to build brand awareness, but it is also an option that stays within the bounds of online content rules. 

Some of the many advantages of influencer marketing for cannabis brands include:

• Expanded online visibility for your brand
• Stronger customer relationships
• A friendly entry point for would-be consumers who have yet to try cannabis
• Increased traffic to your social pages and website

By finding an influencer with a good reach in the niche of cannabis, cannabusiness owners can implement a cost-effective approach to social media marketing.

10 Cannabis Influencers with “High” Growth Rates

We’ve curated a list of the ten best cannabis influencers, offering up a diverse range of examples of cannabis influencer marketing and how it looks when it’s done well. These must-follow accounts are each a unique representation of the impact of influencing within the sphere of cannabis marketing.

1. Shonirita Anthony (@bluntblowinmama) 

Shonirita Anthony is a cannabis advocate aiming to normalize cannabis for moms, taking on misinformed stereotypes and sharing content that is both informative and fun.

2. Valerie Lollett (@valerielollett)

Educating followers on the intersection between wellness and cannabis consumption, Valerie Lollett provides guidance for creating cannabis experiences that suit specific needs. 

3. Shades of Syd (@_shadesofsyd)

One part cannabis activist, one part influencer, and one part enthusiast; Syd is a cannabis content creator on Instagram who recently launched a YouTube channel.

4. JeffThe420Chef (@jeffthe420chef)

Jeff is the creator of Culinary Cannabis and the inventor of a flavorless cannabutter and oil. He shares ideas for cannabis-infused dishes that go far beyond the traditional weed brownie.

5. The Dank Duchess (@thedankduchess)

With tens of thousands of Instagram followers and a career as a cannabis consultant, educator, cultivator, and writer, the Dank Duchess is a wealth of information.

6. Nadir Pearson (@nadirpearson)

Nadir Pearson is a cannabis activist and an entrepreneur who uses his social platform to spread awareness about the need for drug policy reform and important initiatives and the need for minority voices to be better heard in the cannabis industry. 

7. GanjapreneurGal (@ganjapreneurgal)

GanhapreneurGal, is a Northern California-based cannabis influencer has an aesthetically pleasing feed filled with cannabis content, including education about medical marijuana as an option for holistic health.

8. Alice Moon (@thealicemoon)

Alice Moon is a cannabis entrepreneur who has been featured in an impressive variety of publications, including High Times, Civilized, and even Viceland’s Bong Appetit. She regularly shares cannabis-centric giveaways and branded content.

9. Alice & Clark (@thathighcouple)

With a presence on both YouTube and Instagram, Alice and Clark bring light-hearted fun to cannabis education, bringing followers on their travels to cannabis travel spots around the globe.

10. Hope Wiseman (@iamhopesodope)

Hope Wiseman is the owner of her own medical dispensary, as well as an online database that provides digital learning content for individuals interested in the cannabis industry.

You Might Also Like…

Enhance your social media feed – and your marketing strategy – with even more great influencers for cannabis:

• Vanessa Dora Lavorato (@vanessamarigold)
• Steve Deangelo (@steven.deangelo)
• Nina Parks (@nina_parks)
• Roo (@roogetslifted)
• LizzyJeff (@lizzyjeff)
• Morgan Leigh English (@thiscannabislife)
• Cannabis Feminist (@cannabisfeminist)
• Tim Blake (@blake_mendocino; @theemeraldcup)

Looking to Find Cannabis Influencers to Work With?

With a multitude of benefits, cannabis influencer marketing is a no-brainer for your social media strategy. But how do you actually make connections with the popular cannabis influencers that are right for your brand? Before anything, the answer is simple: you talk to the experienced cannabis social medial strategists at Marijuana Marketing Xperts.

Our social media services for cannabis brands and dispensaries are tailored to suit the unique needs of cannabusiness owners, setting you up with a detailed plan for using platforms like Instagram, Facebook, and TikTok to your advantage. And since we know this industry inside and out, we’re well-equipped to guide you through the intricacies of social media for dispensaries and canna-brands, including:

• What you can and cannot post as a weed influencer: On social media, there’s a very fine line between promoting a product and promoting the actual sale of a product – if those two things sound impossibly similar to you, you aren’t alone. It can be confusing for brands to figure out what kinds of cannabis content are allowed on social media. Even a small misstep can end up getting your account deleted. Luckily, our team knows exactly how to stick to the rules while still working towards your marketing goals.
• How to work with the Instagram algorithm: The ever-changing algorithm is the bane of many brands’ social media existences. Still, MMX will ensure that your business stays on top of updates and your followers’ feeds. The algorithm likes accounts with a high level of interaction, and we have the strategies to kick engagement into high gear.
• What your target audience wants to see on social media: From the cannabis connoisseur to the brand-new consumer, your current and potential customers expect engaging content, positive interactions, and a distinct personality from your business on social media. We’ll work with you to develop your social media pages, staying in line with your branding, and developing quality content. 

Social media marketing can be one of the best investments you make in your cannabusiness, and we’re confident that Marijuana Marketing Xperts is the team that can deliver results that you’ll really be excited to see.

Build Your Online Community and Brand with Social Media Marketing for Cannabis Businesses

Figuring out how to navigate social media as a cannabis brand can be complicated, especially when it comes to toeing the line of state regulations and platform content restrictions – all while you’re trying to reach your audience and boost your brand’s visibility. But once you master your social media marketing strategy, the results are more than worth the effort. Connecting with local influencers is just one of the tactics you can use to achieve your goals and unlock a new level of business growth.

Marijuana Marketing Xperts is a leader in the cannabis community, serving as the go-to digital marketing team for cannabis brands, dispensaries, and others in the industry. Our specialized expertise in cannabis advertising sets us apart from standard marketing agencies and gives our clients a competitive advantage over their competitors. 

Learn more about MMJ influencers and how they can help you conquer social media marketing when you connect with Marijuana Marketing Xperts today.

Featured Images: Stanimir G.Stoev/Shutterstock

G-Stock Studio/Shutterstock

Other images pulled from Instagram